01 MARKETING STRATEGY
Effective digital marketing relies on strategies to achieve specific outcomes. It’s vital to skillfully blend, balance, and budget for the many initiatives you’ll read about here and integrate them for maximum effect.
02 BRAND IDENTITY
Branding speaks largely to your company’s visual identity including factors such as your logo, color scheme, fonts, and layout.
However, brand identity should also include all media messaging and may include a tagline, headlines, and key-value propositions. Together, the graphic and verbal elements define your company’s personality.
Your website is the hub of your digital marketing activities. Each page should have a purpose and practical buyer paths that compel visitors to take action must be put in place to support your conversion goals. The most effective websites are not only carefully planned and executed, but are perpetually refined to continuously improve results.
04 SEARCH ENGINE OPTIMIZATION
Most buying journeys begin with the search. Two-thirds of all searches are conducted with Google. Over three-quarters of the searchers will click only on results presented on the first page. Synthesize all this and understand it’s paramount to earn page one Google results for key pages and posts. All serious digital marketers take SEO seriously and commit resources to it accordingly.
05 PAY PER CLICK ADVERTISING
Achieving success with SEO generally requires time and persistence. If you need to produce website traffic fast, PPC ad programs offered by Google, the other search engines, and social media channels, create instant visibility to generate traffic, leads and sales.
06 CONTENT PLANING
Nearly every digital marketer in the world realizes content marketing is the fabric of their search and social programs and can play a critical role in every phase of the buying cycle. Sadly, a small percentage actually realize the benefits of content marketing. The competition is fierce and far too many companies dive in without forging a strategic plan and assembling the team needed to sustain the long-term consistency required for success.
07 BUSINESS BLOGGING
The blog is the centerpiece of most companies’ content marketing efforts. Effective planning for your business blog includes targeting and editorial planning. Then, to consistently create the great content needed to reap the benefits of blogging, you’ll need an interesting mix of ideas, an uncompromising commitment to quality writing, and a clean presentation.
08 GUEST BLOGGING
Contributing blog posts to authoritative websites in your industry is one of the best ways to increase your reach, expand your audience, build your credibility, and drive traffic to your website.
Curation is presenting the works and ideas of others. But it’s not cutting and pasting stories from around the web merely to add pages to your website or blog. Done well, curated content expresses a point of view and heightens your authority
10 CONTENT PROMOTION
Most digital marketers post content and then dispatch a few updates via their social media channels, which is far from a complete promotion and distribution strategy. In this age of content overload, you need to take advantage of a combination of owned, earned, and paid media channels to amplify the reach of the content you work so hard to produce.
People go to websites to read. Even in cases where they may go to watch, look or listen, the experience usually includes consuming copy. As such, the majority of tactics in this presentation (and your marketing mix) depend on articulate copywriting optimized for online reading. I Call it “Clickass Copywring.” If your writing’s weak, you can expect disappointing results.
12 CONTENT REPURPOSING
Content marketers often claim their biggest challenges include producing engaging content consistently and with variety. The solution to both is repurposing content to boost its mileage. The process involves creating thematic content that can be efficiently edited to deliver value in new formats and on additional media channels.
13 VISUAL MARKETING
Online visual marketing includes images for web pages and social media including photos, illustrations, and diagrams, plus infographics, presentations, webinars, eBook design, and more. A variety of tools are available, and though they’re helpful, design, composition, and visual editing skills are even more valuable
Slideshows and other types of digital presentations can become a powerful part of your media mix. LinkedIn SlideShare gets millions of views each day making it a great channel to reach a larger audience. SlideShare presentations are not only shared but often embedded in blogs.
Video can help boost your success in social media and search, generate leads and increase conversion. And it’s no longer a medium reserved for big budgets. A smartphone or computer is all you need to capture ideas and share them.
Podcasting is another great medium you can jump into with minimal equipment and begin making a personal connection with your audience. Appearing on, or hosting interview programs, also presents tremendous opportunities to expand your network.
17. INTERACTIVE CONTENT
As a marketer, you succeed not when your audience consumes content, but when it acts upon it. As such, content marketers can step- up their static content to create interactive content such as quizzes, assessments, calculators, contests, and more. An added benefit, interactive content helps marketers collect useful data from prospects.
Marketers consistently rate webinars as one of their most effective tactics. They can deliver wide reach cost-effectively and remain an asset afterward. A webinar that is well-researched, planned, and designed can generate leads, convert leads to paying customers, improve customer retention, and grow revenues from existing customers.
19. INFLUENCER MARKETING
Savvy digital marketers cultivate relationships with influential leaders in their field or related fields to increase their reach, expand their network, and build credibility. A smart influencer marketing program involves strategic collaborations and results in a variety of new opportunities.
20 EMAIL – MARKETING
Email remains the most pervasive medium and tends to produce the highest ROI. It’s private, personal, and permission-based, and therefore, your key to nurturing leads. You need to build an email list, send email your subscribers will find valuable, and continuously test and refine your tactics
21 MARKETING AUTOMATION
A marketing automation platform will reduce the time and effort required to execute many of the tactics listed here and enable you to better target your contacts with useful content. You’ll increase conversion rates and sales. You’ll also be better equipped to monitor and measure program performance helping you perpetually improve results.