What is Content Marketing Procedures?

What is Content Marketing?

Useful content should be at the core of your marketing

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content Marketing Procedure

What Does a Content Creation Procedures Look Like?

There are a lot of different models and maps charting out the content marketing process. For our purposes, we’ll break it down into the following five buckets:

Content Planning and Strategy: This includes everything involved in developing an overarching plan and strategy for your content.

Content Creation: This includes everything involved in creation processes and workflows.

Content Publishing: This includes everything involved in establishing publishing schedules and cadences.

Content Distribution and Promotion: This includes everything involved in promoting a piece of content.

Content Measurement: This includes everything involved in analyzing performance and extracting insights to refine your content strategy in the future.

Phases of Content Marketing Procedures

we realized that tackling the entire content planning, creation, promotion, and measurement process in one post is a tall order. And the content marketing procedures comprises of 5 different phases they are as follows:

Phase 1: Content Strategy + Planning

Phase 2: Content Creation

Phase 3: Content Publishing

Phase 4: Content Promotion + Distribution

Phase 5: Measurement, Analytics, and Reporting

Understanding your Audience

Who are you creating content for? What are their greatest wants, needs, and pain points? These are some of the first questions you’ll need to answer when developing your process.

Figuring out who your audience is doesn’t have to be as hard as it sounds. Do some digging, though, and you might find that your real audience differs from the one you thought you had.

How to Understand your Audience?

Develop your Content Strategy

This is an enormous topic in itself. In fact, several books have been written on the subject (and you should read them). Arguably, a lot of what we cover in this post also covers content strategy and content marketing strategy (there’s a subtle difference).

For our purposes here, we’ll break down content strategy into its absolute most basic elements. Then, we’ll point you in the right direction to learn more.

How to Develop your Content Strategy?

Content Creation

You’ve got your planning processes in place. Now, let’s move onto the execution steps. How will content marketing projects and ideas be brought to life?

Establish Team Roles

Team roles may be different than actual job titles. What we’re looking to know here is what people will actually be doing when it comes to planning, publishing, and promoting content.

Keyword research is vital for creating content your audience wants. At its simplest level, it should achieve three goals:

Helping you understand what people want to read.

Helping you understand the intent behind keywords.

Helping you understand what you can rank on.

Building Checklists, Templates, and Other Reusable Assets

Having pre-built checklists and templates for every type of content you produce can help make creating content that’s consistent easier. They help reinforce productive workflows and ensure that every project gets executed the right way, every time.

Writing + Design

Getting writers and designers working well together is key for content marketing success. By establishing clear processes for each, you can eliminate a lot of confusion and head-butt around expectations.

Phase 3: Content Publishing

Once workflows and processes for content creation have been put in place, determine how often content will be published, and establish processes for managing your cadence.

-Establish How Often You’ll Publish Each Type of Content You Create

-Planning Your Content Marketing Calendar

Phase 4: Content Promotion + Distribution

Content promotion often gets overlooked. If you’re not thoroughly planning your promotion processes, though, it’s time to start.

-Social Media Marketing

Assuming you’ll be creating social media posts to promote other content (in addition to standalone social content), you’ll need to plan a few things:

Your channel selection.

-A promotional posting schedule for each type of content you’ll be promoting.

-An understanding of social media analytics

Email Marketing

Email marketing delivers 4,000% ROI. According to Campaign Monitor, it also 40 times more effective for customer acquisition than social media. So, have a plan to make the most of it.

Develop a strategy to build your email list. Gated content upgrades in blog posts and building landing pages with opt-in forms are two ways to do this.

Plot out an email sending schedule. This guide will help you select the best days and times to send e-newsletters.

Writing your email copy.

Designing email templates

Analyzing the performance per email.

Repeat

Search Engine Optimization

Search engine optimization is necessary for ensuring your content garners continued traffic (even after your social media and email promotion have run their course). On a basic level, be sure to check off the following for every piece of content you publish (assuming you’re creating blog posts or website pages):

-Title tags

-Meta descriptions

Phase 5: Measurement, Analytics, and Reporting

If you’re going to earn your paycheck, you need to prove your work is making an impact. This is where reporting comes in. Good content marketing reporting shows your organization how your efforts are driving KPIs and making money.

–Setting up Analytics Tools

There are a lot of different analytics tools out there. Which ones you use will depend on the type of you’re doing. Here are some common options to consider.

For examples:Google Analytics, Piwik, Heap, Adobe Analytics, etc

Establishing a Reporting Schedule

Next, determine when marketing reports will go out (and who needs to receive them). Depending on the tools you use, you might be able to set this up automatically. In fact, this guide from Google covers how to setup monthly reporting automatically in Google Analytics.

To set your reporting schedule, answer the following questions:

-How often do we need data updates

-Which data needs to be shared at which time

-Who needs to know this data?

Highlights:

We’ve covered a lot of ground in this post. Hopefully, though, you’ve pulled together enough insight and tips to plan out an effective process of your own. To summarize, here’s everything we’ve learned:

-Planning: How does the entire content creation process start? There’s more involved here than what sometimes meets the eye when your audience actually sees what you’ve created.

-Publishing: What goes into the full content production process?

-Promotion: Once your content is created, how are you letting the world know about it?

-Measurement: When your boss asks why you’re worth paying to keep around, what numbers do you have to state your case?